{"id":307,"date":"2022-09-01T17:06:51","date_gmt":"2022-09-01T16:06:51","guid":{"rendered":"https:\/\/support.botnation.ai\/?p=307"},"modified":"2023-03-07T11:52:55","modified_gmt":"2023-03-07T10:52:55","slug":"un-chatbot-plus-performant-grace-a-lab-testing","status":"publish","type":"post","link":"https:\/\/support.botnation.ai\/fr\/un-chatbot-plus-performant-grace-a-lab-testing\/","title":{"rendered":"Un chatbot plus performant gr\u00e2ce \u00e0 l&rsquo;AB Testing"},"content":{"rendered":"\n<p>Webinar de formation Botnation<\/p>\n\n\n\n<p>La technique du <strong>AB Testing<\/strong> est la base du marketing. Elle permet de mesurer l&rsquo;impact d&rsquo;un changement de version (2 designs de site web, 2 objets de mail, plusieurs banni\u00e8res&#8230;) sur les performances. Apr\u00e8s avoir d\u00e9fini vos facteurs cl\u00e9s de succ\u00e8s (achats ? Inscriptions ? Clics ?), vous testerez alternativement vos 2 versions et vous appr\u00e9cierez celle qui atteint les meilleurs objectifs.<\/p>\n\n\n\n<p>Ceci est parfaitement envisageable sur un chatbot et la plateforme Botnation s&rsquo;est construite avec cette fonctionnalit\u00e9 qui est omnipr\u00e9sente ! Chaque bouton, texte, image, carrousel contient des statistiques qui vous permettront de choisir la meilleure version possible de votre s\u00e9quence. Notre puissant algorithme se base sur le <strong>machine learning<\/strong> (ou <strong>apprentissage automatique<\/strong>) et l&rsquo;<strong>intelligence artificielle<\/strong> pour choisir les \u00e9l\u00e9ments les plus efficaces.<br>Comment faire ? C&rsquo;est tr\u00e8s simple, tout est expliqu\u00e9 ci-dessous en vid\u00e9o !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"G\u00e9n\u00e9rez votre A\/B Testing des Textes et Images par l&#039;IA ChatGPT d&#039;OpenAI sur votre chatbot Botnation\" width=\"930\" height=\"523\" src=\"https:\/\/www.youtube.com\/embed\/BHLUnluYNtc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Pour aller plus loin, contactez-nous sur le live chat, nous r\u00e9pondrons, comme d&rsquo;habitude \u00e0 vos questions !<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Webinar de formation Botnation La technique du AB Testing est la base du marketing. Elle permet de mesurer l&rsquo;impact d&rsquo;un changement de version (2 designs de site web, 2 objets &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,24,22,30],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-chatbot-web","category-facebook-messenger","category-fonctionnalites","category-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un chatbot plus performant gr\u00e2ce \u00e0 l&#039;AB Testing - Botnation - Support<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/support.botnation.ai\/fr\/un-chatbot-plus-performant-grace-a-lab-testing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un chatbot plus performant gr\u00e2ce \u00e0 l&#039;AB Testing - Botnation - Support\" \/>\n<meta property=\"og:description\" content=\"Webinar de formation Botnation La technique du AB Testing est la base du marketing. 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